Andhra's renowned Madhavamala wood carvers seek GI tag protection
Hyderabad: At a time when the famed Tirupati laddu finds itself in the eye of a storm over allegations of adulteration, artisans residing at the foothills of Tirumala, who have been chiselling Lord Ba...
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In Hyderabad, artisans at the foothills of Tirumala are preparing to seek a geographical indication tag for their intricately carved wooden statues of Lord Balaji and other deities. These artisans, known for their Madhavamala wood carvings, have crafted lifelike idols, dolls, toys, doors, windows, pooja mandapams, pillars, and furniture for over a century. Represented by the Sri Balaji Wood Carvings Mutually Aided Cooperative Society Limited, consisting of 510 artisans from 309 families, they will submit their GI application with the facilitation of NABARD later this month. This application will mark the 20th GI filing from Andhra Pradesh, with GI practitioner Subhajit Saha assisting the artisans in securing the tag.